Treating unobserved heterogeneity in PLS path modeling: a comparison of FIMIX-PLS with different data analysis strategies
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Publication:5123614
DOI10.1080/02664760903030213OpenAlexW2122700558WikidataQ61456734 ScholiaQ61456734MaRDI QIDQ5123614
Christian M. Ringle, Marko Sarstedt
Publication date: 29 September 2020
Published in: Journal of Applied Statistics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1080/02664760903030213
heterogeneitylatent classmarket segmentationfinite mixturepath modelingcorporate reputationpartial least square (PLS)
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Uses Software
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