Planning Online Advertising Using Gini Indices

DOI10.1287/opre.2019.1841zbMath1444.90072OpenAlexW2969246313WikidataQ127336324 ScholiaQ127336324MaRDI QIDQ5129191

No author found.

Publication date: 26 October 2020

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.2019.1841

zbMATH Keywords

decomposition methodGini indexLorenz curveonline advertisingspreading impressions

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (2)

Integrated Ad Delivery Planning for Targeted Display Advertising ⋮ Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning

Uses Software

• CPLEX
• LMOMENTS

Cites Work

• Unnamed Item
• Unnamed Item
• Equitable service by a facility: minimizing the Gini coefficient
• Two ``well-known properties of subgradient optimization
• From stochastic dominance to mean-risk models: Semideviations as risk measures
• The Gini methodology. A primer on a statistical methodology.
• Gini's mean difference: a superior measure of variability for non-normal distributions
• Primal convergence from dual subgradient methods for convex optimization
• Maximally representative allocations for guaranteed delivery advertising campaigns
• The Planning of Guaranteed Targeted Display Advertising
• OR PRACTICE—Scheduling of Dynamic In-Game Advertising
• On an Extension of the Gini Inequality Index
• Decomposition Principle for Linear Programs
• Validation of subgradient optimization
• Dual Stochastic Dominance and Related Mean-Risk Models
• A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements
• Optimal Dynamic Auctions for Display Advertising
• Optimizing Performance-Based Internet Advertisement Campaigns

This page was built for publication: Planning Online Advertising Using Gini Indices