A Lanchester-Type Dynamic Game of Advertising and Pricing

DOI10.1007/978-3-030-19107-8_1zbMath1454.91036OpenAlexW2968805664MaRDI QIDQ5140351

Simon-Pierre Sigué, Steffen Jørgensen

Publication date: 15 December 2020

Published in: International Series in Operations Research & Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-030-19107-8_1

zbMATH Keywords

differential gameduopolyMarkovian Nash equilibriumprice and advertising competition

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24) Dynamic games (91A25) Marketing, advertising (90B60)

Related Items (1)

Advertising patterns in a dynamic oligopolistic growing market with decay

Cites Work

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• Defensive, offensive, and generic advertising in a Lanchester model with market growth
• Signaling quality: Dynamic price-advertising model
• Optimal management of fringe entry over time
• An oligopoly model of dynamic advertising competition
• Optimal pricing and advertising in a durable-good duopoly
• Competitive dynamic advertising. A modification of the Case game
• Lanchester model for three-way combat
• Recent developments in dynamic advertising research
• Dynamics of competing with quality- and advertising-based goodwill
• Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note

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