The Effects of Consumer Rebates in a Competitive Distribution Channel

DOI10.1007/978-3-030-19107-8_3zbMath1454.91092OpenAlexW2967294233MaRDI QIDQ5140353

Salma Karray

Publication date: 15 December 2020

Published in: International Series in Operations Research & Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-030-19107-8_3

zbMATH Keywords

game theorycompetitionpricingdistribution channelsrebates

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24)

Cites Work

• Prices, promotions, and channel profitability: was the conventional wisdom mistaken?
• Using MSRP to enhance the ability of rebates to control distribution channels
• Trade deals and/or on-package coupons

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