On the Coordination of Static and Dynamic Marketing Channels in a Duopoly with Advertising

DOI10.1007/978-3-030-19107-8_4zbMath1454.91093OpenAlexW2968156064MaRDI QIDQ5140354

Luca Lambertini

Publication date: 15 December 2020

Published in: International Series in Operations Research & Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-030-19107-8_4

zbMATH Keywords

supply chainvertical integrationadvertisingvertical relations

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

Cites Work

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• Contractual Solutions to the Hold-Up Problem
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