Which is the Optimal Commercial Mode for a Video Site: Paid, Free, or Hybrid?

DOI10.1142/S0217595920500220zbMath1457.91280OpenAlexW3016853227MaRDI QIDQ5149534

Shengshuo Xu, Liu-Yi Ling

Publication date: 11 February 2021

Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0217595920500220

zbMATH Keywords

free modebandwidth costshybrid modepaid modevideo definitionvideo site

Mathematics Subject Classification ID

Economic models of real-world systems (e.g., electricity markets, etc.) (91B74) Marketing, advertising (90B60)

Related Items (1)

Pricing mode selection for the online short video platform

Cites Work

• Unnamed Item
• Free trial or no free trial: optimal software product design with network effects
• Optimal Pricing Decisions for the Online Video Platform Under Customer Choice

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