Purchase Channel Decision Based on Prospect Theory in the Context of Showrooming

DOI10.1007/978-981-16-1380-7_3zbMath1471.91154OpenAlexW3158240617MaRDI QIDQ5152991

Yan Zhang, Fangfang Meng, Xiao Zhang, Xiang Xu

Publication date: 28 September 2021

Published in: Proceedings of the Eighth International Forum on Decision Sciences (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-981-16-1380-7_3

zbMATH Keywords

prospect theoryshowroomingpurchase channel decision

Mathematics Subject Classification ID

Utility theory (91B16) Consumer behavior, demand theory (91B42)

Cites Work

• Advances in prospect theory: cumulative representation of uncertainty
• Prospect Theory: An Analysis of Decision under Risk

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