Does ESBO Omnichannel Strategy Benefit an Online Retailer with Consideration of Return Rate and Experience Service?

DOI10.1007/978-981-16-1380-7_5zbMath1471.91254OpenAlexW3158861708MaRDI QIDQ5152993

Qi Xu, Guoqing Zhang, Jinrong Liu

Publication date: 28 September 2021

Published in: Proceedings of the Eighth International Forum on Decision Sciences (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-981-16-1380-7_5

zbMATH Keywords

return rateomnichannelexperience serviceESBO

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42)

Cites Work

• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
• Time Value of Commercial Product Returns

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