Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions

DOI10.1093/IMAMAN/DPT008zbMath1291.62262OpenAlexW2118046172MaRDI QIDQ5165557

Renato Guseo, Cinzia Mortarino

Publication date: 30 June 2014

Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1093/imaman/dpt008

zbMATH Keywords

competitionmultivariate diffusion processgeneralized Bass modelhomogeneous product category

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Applications of statistics to biology and medical sciences; meta analysis (62P10) Diffusion processes (60J60)

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