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scientific article; zbMATH DE number 7156425 - MaRDI portal

scientific article; zbMATH DE number 7156425

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Publication:5210005

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DOI10.3969/j.issn.1003-7985.2019.02.017zbMath1449.90245MaRDI QIDQ5210005

Yu-Xiang Zhang, Weijun Zhong, Shue Mei

Publication date: 22 January 2020

Title: zbMATH Open Web Interface contents unavailable due to conflicting licenses.

zbMATH Keywords

budget constraint online advertising budgets allocation combination advertising traditional advertising

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)

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