Selection policy for a manufacturer’s online channel: do it oneself or cooperate with retailers

DOI10.1093/imaman/dpx009OpenAlexW2891840645MaRDI QIDQ5234109

Dong-Ping Song, Rufeng Wang, Pengwen Hou, Zhenhong Li, Bo Li

Publication date: 25 September 2019

Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1093/imaman/dpx009

zbMATH Keywords

supply chain managementStackelberg gamechannel selection policy

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX) Game theory, economics, finance, and other social and behavioral sciences (91-XX)

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