The effect of the alliance between manufacturer and weak retailer on supply chain performance

DOI10.1093/IMAMAN/DPX005OpenAlexW2889650693MaRDI QIDQ5234116

Jianxiong Zhang, Liyan Lei, Fuxiao Lu, Lixin Cui

Publication date: 25 September 2019

Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1093/imaman/dpx005

zbMATH Keywords

differential gamepricingadvertisingalliancechannel power

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX) Game theory, economics, finance, and other social and behavioral sciences (91-XX)

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A review on competitive pricing in supply chain management problems: models, classification, and applications

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