Conflicting quality attributes, distribution channel structure and product line length in quality-based segmentation

DOI10.1093/IMAMAN/DPX010OpenAlexW2904287720MaRDI QIDQ5234120

Hartanto Wijaya Wong, Dharma Lesmono

Publication date: 25 September 2019

Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1093/imaman/dpx010

zbMATH Keywords

cannibalizationdistribution channelproduct linequality-based segmentation

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX) Game theory, economics, finance, and other social and behavioral sciences (91-XX)

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