Cooperative advertising with accrual rate in a dynamic supply chain

DOI10.1007/s13235-015-0165-zzbMath1391.90361OpenAlexW1105692914MaRDI QIDQ523441

Yong-Cai Geng, Sumit K. Garg

Publication date: 21 April 2017

Published in: Dynamic Games and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s13235-015-0165-z

zbMATH Keywords

differential gamesupply chain managementdecision analysisco-op advertisingdynamic marketing strategies

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (3)

Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain ⋮ Cooperative advertising programs: are accrual constraints necessary? ⋮ Dynamic cooperative advertising under manufacturer and retailer level competition

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