An experimental study of sponsored-search auctions

DOI10.1016/j.geb.2016.10.008zbMath1409.91117OpenAlexW3123355638MaRDI QIDQ523459

Yeon-Koo Che, Syngjoo Choi, Jinwoo Kim

Publication date: 21 April 2017

Published in: Games and Economic Behavior (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.geb.2016.10.008

zbMATH Keywords

experimentgeneralized second price auctionsponsored search auctiononline advertising

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Experimental studies (91A90)

Related Items (1)

Evolutionary stability in the generalized second-price auction

Uses Software

• Z-Tree

Cites Work

• Bayesian learning in normal form games
• Bayes-Nash equilibria of the generalized second-price auction
• Spite and reciprocity in auctions
• Asymmetric information about rivals' types in standard auctions: an experiment
• Core-selecting package auctions
• An experiment to evaluate Bayesian learning of Nash equilibrium play

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