Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior

DOI10.1142/S0219198915400216zbMath1315.91035MaRDI QIDQ5251695

Anshu Gupta, P. C. Jha, Prerna Manik

Publication date: 20 May 2015

Published in: International Game Theory Review (Search for Journal in Brave)

zbMATH Keywords

NP-hardmarket segmentationrepeat purchasedifferential evolution algorithmspectrum effectinnovation diffusion modelsdifferentiated market promotiondurable technology productdynamic promotional effort allocationmass market promotion

Mathematics Subject Classification ID

Analysis of algorithms and problem complexity (68Q25) Applications of mathematical programming (90C90) Problem solving in the context of artificial intelligence (heuristics, search strategies, etc.) (68T20) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)

Cites Work

• Differential evolution -- a simple and efficient heuristic for global optimization over continuous spaces
• A linguistic decision model for promotion mix management solved with genetic algorithms
• Bass model revisited
• A New Product Growth for Model Consumer Durables

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