Support Vector Clustering for Customer Segmentation on Mobile TV Service

DOI10.1080/03610918.2013.794289zbMath1328.62380OpenAlexW2086784208MaRDI QIDQ5265804

Solange Alfinito, Pedro Henrique M. Albuquerque, Claudio V. Torres

Publication date: 29 July 2015

Published in: Communications in Statistics - Simulation and Computation (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/03610918.2013.794289

zbMATH Keywords

machine learningcustomer relationship managementcustomer segmentation

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Applications of statistics to social sciences (62P25) Pattern recognition, speech recognition (68T10)

Cites Work

• Comparing performance of feedforward neural nets and \(K\)-means for cluster-based market segmentation
• Bayesian neural network learning for repeat purchase modelling in direct marketing
• Forecasting stock market movement direction with support vector machine
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