Sales plan generation problem on TV broadcasting

DOI10.11121/IJOCTA.01.2016.00286zbMath1369.90099OpenAlexW2498340352MaRDI QIDQ5273176

Ozlem Cosgun, Ilkay Gultas

Publication date: 5 July 2017

Published in: An International Journal of Optimization and Control: Theories & Applications (IJOCTA) (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.11121/ijocta.01.2016.00286

zbMATH Keywords

schedulingchance constrained goal programmingmedia planning

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Multi-objective and goal programming (90C29) Stochastic programming (90C15) Stochastic scheduling theory in operations research (90B36) Case-oriented studies in operations research (90B90) Marketing, advertising (90B60)

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