A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements
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Publication:5278267
DOI10.1287/opre.2016.1567zbMath1366.90156OpenAlexW2539201403MaRDI QIDQ5278267
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Publication date: 13 July 2017
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://escholarship.org/uc/item/3db360t0
frequencyquadratic programmingcolumn generationcutting stockreachonline advertisingguaranteed targeted display advertisinguniform delivery
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