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Endogenous royalty factor in a licensing contract - MaRDI portal

Endogenous royalty factor in a licensing contract

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Publication:5279775

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DOI10.2298/YJOR150120014BzbMath1460.90097MaRDI QIDQ5279775

Alessandra Buratto, Luca Grosset, Bruno Viscolani

Publication date: 19 July 2017

Published in: Yugoslav Journal of Operations Research (Search for Journal in Brave)

zbMATH Keywords

licensing advertising Stackelberg game OR in marketing

Mathematics Subject Classification ID

Cooperative games (91A12) Applications of optimal control and differential games (49N90) Marketing, advertising (90B60)

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