A Competitive Advertising Model: Some Theoretical and Empirical Results
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Publication:5289664
DOI10.1057/jors.1993.85zbMath0774.90053OpenAlexW2033536447MaRDI QIDQ5289664
A. F. Darrat, Hani Ibrahim Mesak
Publication date: 2 September 1993
Published in: Journal of the Operational Research Society (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1057/jors.1993.85
Related Items (5)
Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective ⋮ Recent developments in dynamic advertising research ⋮ A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation ⋮ A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings ⋮ Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly
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