Inverted-U aggregate investment curves in a dynamic game of advertising

DOI10.1016/j.econlet.2015.04.010zbMath1364.91091OpenAlexW2260268737MaRDI QIDQ529719

Georges Zaccour, Luca Lambertini

Publication date: 9 June 2017

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: http://amsacta.unibo.it/4047/1/WP954.pdf

zbMATH Keywords

differential gamesoligopolyadvertisinggoodwill

Mathematics Subject Classification ID

Dynamic games (91A25) Special types of economic markets (including Cournot, Bertrand) (91B54) Marketing, advertising (90B60)

Related Items (3)

Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity ⋮ On the Coordination of Static and Dynamic Marketing Channels in a Duopoly with Advertising ⋮ Delayed effects of cooperative advertising in goodwill dynamics

Cites Work

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• When does a royalty clause with a guarantee lead to a no-equilibrium situation in a licensing contract?
• A Model of Promotional Competition in Oligopoly

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