A New Survival Model for the Diffusion Pattern of TV Programs

DOI10.1080/03610910903289185zbMath1183.62215OpenAlexW2167485657MaRDI QIDQ5305491

Xiaoling Lu, Hing-Po Lo

Publication date: 22 March 2010

Published in: Communications in Statistics - Simulation and Computation (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/03610910903289185

zbMATH Keywords

proportional hazard modelWeibull distributionbass modelhazard rate modeldiffusion pattern of TV programs

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Applications of statistics (62P99) Estimation in survival analysis and censored data (62N02) Marketing, advertising (90B60)

Cites Work

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• A New Product Growth for Model Consumer Durables
• Prediction of Future Random Events with the Condensed Negative Binomial Distribution

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