A model of repeat advertising

DOI10.1016/J.ECONLET.2010.12.014zbMath1211.91171OpenAlexW2030121273MaRDI QIDQ533927

Nicolas Sahuguet

Publication date: 10 May 2011

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.econlet.2010.12.014

zbMATH Keywords

coordinationadvertisingconsumption externality

Mathematics Subject Classification ID

Trade models (91B60) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (1)

Entry deterrence, coordinating advertising and pricing in markets with consumption externalities

Cites Work

• Global Games and Equilibrium Selection
• Equilibrium Distributions of Sales and Advertising Prices
• Advertising and Coordination
• Informative Price Advertising in a Sequential Search Model

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