Enhancing revenue by offering a flexible product option

DOI10.1111/ITOR.12300zbMath1375.91080OpenAlexW2403910177MaRDI QIDQ5364056

Jing Chen, Peter C. Bell

Publication date: 2 October 2017

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/itor.12300

zbMATH Keywords

product differentiationpricingmarketing strategymarket segment

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

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