Game-Theory Models in the Allocation of Advertising Expenditures
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Publication:5378820
DOI10.1287/opre.6.5.699zbMath1414.90184OpenAlexW4233489766MaRDI QIDQ5378820
Publication date: 3 June 2019
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.6.5.699
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