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scientific article; zbMATH DE number 7070889 - MaRDI portal

scientific article; zbMATH DE number 7070889

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Publication:5381233

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DOI10.13195/J.KZYJC.2017.0570zbMath1424.90177MaRDI QIDQ5381233

Hui Yu, Chunli Huang, Dongyan Chen

Publication date: 21 June 2019

Title: zbMATH Open Web Interface contents unavailable due to conflicting licenses.

zbMATH Keywords

differential game memory effect lagged effect dynamic advertising strategy

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

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