Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
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Publication:5382720
DOI10.1093/imaman/dpv025zbMath1473.90015OpenAlexW2217577981MaRDI QIDQ5382720
Bo Li, Pengwen Hou, Qing-Hua Li
Publication date: 18 June 2019
Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1093/imaman/dpv025
Hierarchical games (including Stackelberg games) (91A65) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)
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