Distribution channel selection considering advertising productiveness: Fig. 1.

DOI10.1093/IMAMAN/DPV026zbMath1473.90079OpenAlexW2390673002MaRDI QIDQ5382733

Jiajia Nie, Jianxiong Zhang

Publication date: 18 June 2019

Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1093/imaman/dpv026

zbMATH Keywords

differential gamescooperative advertisingStackelberg equilibriagoodwilldistribution channeladvertising productiveness

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

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Optimal advertising budget allocation across markets with different goals and various constraints

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