Robust analysis on promotion duration for two competitive brands
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Publication:5387392
DOI10.1057/PALGRAVE.JORS.2602387zbMATH Open1153.91629OpenAlexW1997277368MaRDI QIDQ5387392
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Publication date: 9 May 2008
Published in: (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1057/palgrave.jors.2602387
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