A Decision-Analytic Approach to Blue-Ocean Strategy Development

DOI10.1007/978-3-540-77903-2_35zbMath1209.90213OpenAlexW1499773880MaRDI QIDQ5391914

Helge M. Wilker, Matthias G. Raith, Thorsten Staak

Publication date: 7 April 2011

Published in: Operations Research Proceedings (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-540-77903-2_35

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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