Enhancing Target Group Selection Using Belief Functions

DOI10.1007/978-3-642-00142-0_68zbMath1209.90215OpenAlexW13875855MaRDI QIDQ5392085

Jörg Schwerdtfeger, Ralf Wagner

Publication date: 7 April 2011

Published in: Operations Research Proceedings 2008 (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-642-00142-0_68

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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