Integration-segregation decisions under general value functions: 'Create your own bundle--choose 1, 2 or all 3!'

DOI10.1093/IMAMAN/DPS024zbMath1282.90084OpenAlexW2109631530MaRDI QIDQ5397573

Sébastien Massoni, Ričardas Zitikis, Martín Egozcue, Wing-Keung Wong

Publication date: 24 February 2014

Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)

Full work available at URL: https://eprints.qut.edu.au/61529/7/12057.pdf

zbMATH Keywords

Bell numbermarketingfunctional inequalitiesutility functionvalue functionmajorizationportfolio theorymental accountingbundling

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Utility theory (91B16) Marketing, advertising (90B60) Portfolio theory (91G10)

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