scientific article; zbMATH DE number 6263356

zbMATH Open1289.90122MaRDI QIDQ5399475

Yi Sun, Yiwei Ning, Benfu Lü

Publication date: 28 February 2014

Title of this publication is not available (Why is that?)

zbMATH Keywords

Bertrand modeladvertising strategymultidimensional game

Mathematics Subject Classification ID

Applications of game theory (91A80) Special types of economic markets (including Cournot, Bertrand) (91B54) Marketing, advertising (90B60)

Related Items (1)

Empirical Analysis of Closed-Loop Duopoly Advertising Strategies

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