Effectiveness of retail joint promotions under different channel structures

DOI10.1016/j.ejor.2010.10.025zbMath1213.90148OpenAlexW2094854597MaRDI QIDQ541739

Salma Karray

Publication date: 7 June 2011

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2010.10.025

zbMATH Keywords

game theorymarketingsupply chain managementretailing

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

Related Items (10)

Should companies jointly promote their complementary products when they compete in other product categories? ⋮ Cooperative Promotion of Cross-Market Firms Adopting 3D Printing Technology ⋮ The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand ⋮ Sales effort free riding and coordination with price match and channel rebate ⋮ Cooperative advertising models in supply chain management: a review ⋮ Horizontal coalition stability analysis of supply chain entities based on sequential game ⋮ Commercial used apparel collection operations in retail supply chains ⋮ The influence of coupon duration on consumers' redemption behavior and brand profitability ⋮ Horizontally differentiated store brands: production outsourcing to national brand manufacturers ⋮ Service supply chain coordination with platform effort-induced demand

Cites Work

• Coordinating advertising and pricing in a manufacturer-retailer channel
• A game theory approach in seller-buyer supply chain
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• The Relationship Between a Firm's Level of Technological Innovativeness and Its Pattern of Partnership Agreements

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