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The optimal production and sales policy for a new product with negative word-of-mouth - MaRDI portal

The optimal production and sales policy for a new product with negative word-of-mouth

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DOI10.3934/JIMO.2011.7.117zbMath1214.90046OpenAlexW2035242730MaRDI QIDQ542578

Ping Cao, Ke Liu, Xiao-Ming Yan, Ming-Hui Zhang

Publication date: 10 June 2011

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2011.7.117

zbMATH Keywords

optimal policy word-of-mouth capacity constraint new product

Mathematics Subject Classification ID

Production models (90B30) Marketing, advertising (90B60)

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