On maximizing the adoption of multi-products in multiple market segments

DOI10.1080/02522667.2007.10699740zbMath1142.90435OpenAlexW2277539602MaRDI QIDQ5437801

Anshu Gupta, P. C. Jha, P. K. Kapur

Publication date: 28 January 2008

Published in: Journal of Information and Optimization Sciences (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/02522667.2007.10699740

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• Unnamed Item
• Generalized fractional programming duality: A parametric approach
• Proper efficiency and the theory of vector maximization
• Solving sum-of-ratios fractional programs using efficient points
• Bass model revisited
• A New Product Growth for Model Consumer Durables

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