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Estimating effectiveness of the outdoor advertising with the use of transport model - MaRDI portal

Estimating effectiveness of the outdoor advertising with the use of transport model

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Publication:544691

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DOI10.1134/S0005117910090109zbMath1214.90075MaRDI QIDQ544691

V. I. Shvetsov

Publication date: 16 June 2011

Published in: Automation and Remote Control (Search for Journal in Brave)

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Discrete location and assignment (90B80) Marketing, advertising (90B60)

Cites Work

Mathematical modeling of traffic flows

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