Knowledge acquisition and revision using neural networks: an application to a cross-national study of brand image perception

DOI10.1057/PALGRAVE.JORS.2602006zbMath1089.90510OpenAlexW2031652111MaRDI QIDQ5469659

Ming-Huei Hsieh, Shan Ling Pan, Rudy Setiono, Arnulfo P. Azcarraga

Publication date: 26 May 2006

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2602006

zbMATH Keywords

neural networksknowledge transferknowledge revisionglobal brand image perceptions

Mathematics Subject Classification ID

Decision theory (91B06) Management decision making, including multiple objectives (90B50)

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