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A Composite Heterogeneous Model for Brand Choice Behavior - MaRDI portal

A Composite Heterogeneous Model for Brand Choice Behavior

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Publication:5668218

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DOI10.1287/mnsc.19.5.499zbMath0254.90007OpenAlexW1994942633MaRDI QIDQ5668218

J. Morgan Jones

Publication date: 1973

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.19.5.499

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Production models (90B30) Trade models (91B60)

Related Items (3)

Implications and relative fit of several first-order Markov models of consumer variety seeking ⋮ Stochastic game models of brand switching ⋮ Purchase timing models in marketing: a review

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