Optimal advertising for selling a product with a nondifferentiable demand function

DOI10.1007/BF02091666zbMath0859.90090MaRDI QIDQ5689758

Bruno Viscolani

Publication date: 7 January 1997

Published in: Rivista di Matematica per le Scienze Economiche e Sociali (Search for Journal in Brave)

zbMATH Keywords

optimal controloptimal advertisinggoodwillnondifferentiable optimal controlunique optimal solution

Mathematics Subject Classification ID

Nonsmooth analysis (49J52) Application models in control theory (93C95) Marketing, advertising (90B60)

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