A general model for the marketing of seasonal products

DOI10.1080/09720502.2004.10700380zbMath1084.90026OpenAlexW2073377935MaRDI QIDQ5691689

Bruno Viscolani, Daniela Favaretto

Publication date: 27 September 2005

Published in: Journal of Interdisciplinary Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/09720502.2004.10700380

zbMATH Keywords

optimal controlnonlinear programmingadvertisinggoodwillseasonal products

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Marketing, advertising (90B60)

Related Items (3)

Optimal dynamic advertising policies and equilibria ⋮ Optimal goodwill path to introduce a new product ⋮ Advertising and production of a seasonal good for a heterogeneous market

Cites Work

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• Dynamic Optimal Control Models in Advertising: Recent Developments
• Optimal study/advertising plan for a knowledge/goodwill evolution process with rank memory
• Determining optimal production and advertising policies for a seasonal product

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