Modelling the purchase propensity: analysis of a revolving store card
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Publication:5694070
DOI10.1057/PALGRAVE.JORS.2601933zbMath1095.91043OpenAlexW2048680624MaRDI QIDQ5694070
Galina Andreeva, Jake Ansell, Jonathan N. Crook
Publication date: 29 September 2005
Published in: Journal of the Operational Research Society (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1057/palgrave.jors.2601933
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