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scientific article; zbMATH DE number 2221019 - MaRDI portal

scientific article; zbMATH DE number 2221019

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Publication:5701905

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zbMath1194.62084MaRDI QIDQ5701905

Nataša Kurnoga Živadinović

Publication date: 31 October 2005

Title: zbMATH Open Web Interface contents unavailable due to conflicting licenses.

zbMATH Keywords

multivariate data analysis product attributes marketing research

Mathematics Subject Classification ID

Factor analysis and principal components; correspondence analysis (62H25) Marketing, advertising (90B60)

Uses Software

SPSS

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