SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
From MaRDI portal
Publication:5711106
DOI10.1142/S0219198905000545zbMath1111.90061OpenAlexW2067551151MaRDI QIDQ5711106
Guiomar Martín-Herrán, Sihem Taboubi
Publication date: 9 December 2005
Published in: International Game Theory Review (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1142/s0219198905000545
Related Items (10)
Shelf-space allocation of national and private brands ⋮ Infinity period dynamic control of a kind of channel's price and brand investment: a differential game method ⋮ Sustainability of Cooperation in Dynamic Games Played over Event Trees ⋮ Introduction of store brands considering product cost and shelf space opportunity cost ⋮ Developments in differential game theory and numerical methods: Economic and management applications ⋮ Optimal dynamic advertising policies and equilibria ⋮ Pricing and advertising of private and national brands in a dynamic marketing channel ⋮ A dynamic model for advertising and pricing competition between national and store brands ⋮ Partial myopia vs. forward-looking behaviors in a dynamic pricing and replenishment model for perishable items ⋮ A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
Cites Work
- Equilibrium pricing and advertising strategies in a marketing channel
- Retail promotions with negative brand image effects: Is cooperation possible?
- Channel coordination over time: Incentive equilibria and credibility
- STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
- Optimizing Advertising Expenditures in a Dynamic Duopoly
- An efficient algorithm to allocate shelf space
- Cooperative advertising in a marketing channel
This page was built for publication: SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
