Optimizing Performance-Based Internet Advertisement Campaigns

DOI10.1287/opre.2016.1553zbMath1364.90237OpenAlexW2559882344MaRDI QIDQ5739111

Subodha Kumar, Radha Mookerjee, Vijay S. Mookerjee

Publication date: 2 June 2017

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://semanticscholar.org/paper/a3febe41045b9a6a9cfbc11c7e0d289f52785f01

zbMATH Keywords

internet advertisingperformance constraintsrevenue optimizationvisitor profiling

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Stochastic programming (90C15)

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