SELLER-BUYER RELATIONSHIP WHEN END DEMAND IS SENSITIVE TO PRICE AND PROMOTION

DOI10.1142/S0217595909002353zbMath1178.90206OpenAlexW2004907946MaRDI QIDQ5850785

Maryam Esmaeili, Mir-Bahador-Qoli Aryanezhad, Prakash L. Abad

Publication date: 15 January 2010

Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0217595909002353

zbMATH Keywords

game theorysupply chainpricinglot size

Mathematics Subject Classification ID

Sensitivity, stability, parametric optimization (90C31) Cooperative games (91A12) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60) Experimental studies (91A90)

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