Word-of-mouth and dynamical inhomogeneous markets: an efficiency measure and optimal sampling policies for the pre-launch stage

DOI10.1093/imaman/dpp003zbMath1178.91147arXiv0904.4426OpenAlexW2962749678MaRDI QIDQ5851047

Franco Maria Neri, D. Cassi, Elena Agliari, Raffaella Burioni

Publication date: 21 January 2010

Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/0904.4426

zbMATH Keywords

random walkssimulationsdiffusion modelsword of mouthprelaunch strategies

Mathematics Subject Classification ID

Applications of statistical and quantum mechanics to economics (econophysics) (91B80) Random walks, random surfaces, lattice animals, etc. in equilibrium statistical mechanics (82B41)

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