Hierarchical marketing mix models with sign constraints

DOI10.1080/02664763.2021.1946020OpenAlexW3081686847MaRDI QIDQ5861245

Minguang Zhang, Alvin Lim, Hao Chen, Lanshan Han

Publication date: 4 March 2022

Published in: Journal of Applied Statistics (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/2008.12802

zbMATH Keywords

hierarchical modelsHamiltonian Monte Carloconstrained regression analysismarketing mix model

Mathematics Subject Classification ID

Applications of statistics (62Pxx)

Related Items

Editorial to the special issue: Recent statistical methods for data analysis, applied economics, business & finance

Uses Software

• L-BFGS-B
• L-BFGS
• LBFGS-B

Cites Work

• Algorithm 778: L-BFGS-B
• Generalized Hamiltonian Dynamics
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