Omni-channel strategy for an online retailer: considering experience service and shopping costs

DOI10.1080/03155986.2020.1811613OpenAlexW3081726482MaRDI QIDQ5889174

Qi Xu, Guoqing Zhang, Jinrong Liu

Publication date: 19 April 2023

Published in: INFOR: Information Systems and Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/03155986.2020.1811613

zbMATH Keywords

return rateomni-channelexperience serviceESBOBOPS

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

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